Digital Media Planner

Digital Marketing & Media · Chicago, Illinois
Department Digital Marketing & Media
Employment Type Full-Time
Minimum Experience Mid-level

Summary

The HDMZ paid media team develops and executes integrated paid media strategies across traditional media channels, such as; print and digital channels ranging from heavy social to display; to make our clients grow. We match great creative ideas with effective distribution and leading expertise in paid media healthcare/life sciences space.

Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis in B-to-B marketing and preferably digital. Have a proven ability to plan, execute and analyze digital campaigns across display, mobile, rich media and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.


Responsibilities

  • Develops and presents to the Client multi-channel media plans, emphasis in traditional and digital media
  • Communicates approved plans to media buyers for implementation and negotiates contracts.
  • Manages the flow of client media-related issues based on changes in direction, goals, and budgets; is aware of the need to create solutions and resolve problems
  • Monitors performance of all media and develops rationale explaining results for Clients
  • Evaluates communication goals of potential media plans and makes the best recommendation
  • Understands all elements of the planning cycle and clearly communicates stages and adapt for various clients
  • Evaluates various syndicated research and draw conclusions/provide audience profiles
  • Confers with media representatives to evaluate the best optimum use of budgeted funds to achieve marketing and sales objectives
  • Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices
  • Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.

Qualifications

  • Bachelor’s degree required with related coursework
  • 5+ years of media planning across traditional media
  • Excellent verbal and written communication, organizational, interpersonal, and analytical skills
  • Detail-oriented, good follow-through, able to multitask and work well under tight deadlines in a fast-paced environment
  • Ability to own projects from start to finish
  • Can work with limited supervision
  • Proficiency in Word, Excel and PowerPoint, media planning tools with particular emphasis on Media Tools

Thank You

Your application was submitted successfully.

  • Location
    Chicago, Illinois
  • Department
    Digital Marketing & Media
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level